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Derbyshire based online rug retailer expands their marketing team

Liam Underwood

Liam Underwood joins the Land of Rugs team as Digital Marketing Executive. Taking charge of their content strategy, social media marketing, brand new affiliate strategy and overseeing their brand online.

Land of Rugs make the next step in their digital transformation. Following an extended period of tremendous growth throughout the Coronavirus Pandemic, they are now in a position to be able to bring a new hire into their rapidly growing marketing team. Liam Underwood joins the team as Digital Marketing Executive. His role will be to lead the way Land of Rugs is seen to their customers, taking charge of their social media marketing, content strategy and leading them forward in their new affiliate marketing efforts.

Burton-on-Trent based Liam will join up with the Land of Rugs team yesterday (Wednesday 14th April 2021), looking to get his teeth sunk into the project straight away and starting to improve results across the channels he will oversee.

This new hire also allows talented SEO specialist, Ryan Jones, to move into his new role as SEO Specialist for Land of Rugs. This hire sees the start of a brand-new age for Land of Rugs. With Liam and Ryan working together to take the business to a whole new level online!

Starting his career at AI Global Media in 2015 as Digital Marketing Executive, Liam quickly found passion for what he was doing! Promoting, maintaining and developing the groups publications. He was very quickly promoted, becoming their Marketing Team Leader in June 2016! In May 2017, Liam joined Stratique as a Digital Marketing Executive and, again, quickly showcased his talents in the digital realm! Promoted to Account Manager in January 2018, he has carved out an excellent career for himself in the digital space and sees Land of Rugs as his next step!

Liam, together with SEO specialist Ryan, will be able to drive Land of Rugs forward post-pandemic and sustain the amazing growth they have seen since the first lockdown in 2020.

“Liam joins the team at a great time for us! We have seen amazing continued growth since the first COVID-19 lockdown in 2020, and the challenge for us now is to maintain and build on that in the years to come. Liam brings a vast amount of digital marketing experience, and will be a great asset to the team!” explains Josh Parry, Manager at Land of Rugs

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